Who is Latinitas?


Empower all girls to innovate through media and technology.


Create courageous leaders.

Who We Are

Latinitas was founded in Austin, TX in 2002. Latinitas provides media and technology programs for young Latinas throughout Central Texas in Austin, Round Rock, San Marcos and San Antonio, TX.

Austin Staff

  • Laura Donnelly is the founder/CEO of Latinitas. She has been a journalist, book publicist and documentary filmmaker. She majored in English and minored in Computer Science at Fairleigh Dickinson University in New Jersey.

    Laura Donnelly

    Founder and CEO
  • Vicky Garza is an experienced communications professional and journalist who has covered business and politics in Texas. She has a BBA in Marketing from the University of Miami and an MBA from St. Edward’s University.

    Vicky Garza

    Marketing and Development Director
  • Sylvia Butanda manages Latinitas’ media and technology enrichment programs for girls in Austin. Originally from Brownsville, TX, she graduated from the University of Texas at Austin with a Bachelor's in Journalism.

    Sylvia Butanda

    Program Director
  • While serving as Latinitas Austin’s Volunteer Coordinator for two years, Brisieda Diaz has also gained experience in communications, administration, and management. She is an Austin native and a St. Edward's University alum.

    Briseida Diaz

    Volunteer Coordinator
  • Daniela Lastra is Latinitas Austin’s Administrative Assistant. She has a Bachelor’s in English American Literature from the University of Texas–El Paso and has taken some graduate courses in Writing and Rhetoric Studies.

    Daniela Lastra

    Administrative Assistant
  • Ari Gonzalez will graduate May 2018 from St. Edward's University with a degree in Business Administration. Born and raised in El Paso, Ari started as an intern at Latinitas Austin and was promoted to social media associate.

    Ari Gonzalez

    Social Media Coordinator
  • Megan Lopez

    Program Leader
  • Valarie Gold

    Program Leader
  • Arely Valenzuela

    Program Leader
  • Estephania Cortez

    Program Leader
  • Grecia White

    Program Leader

Austin Board of Directors

  • Raquel Aceves

    Senior Digital Marketing Manager, Dell Inc.
  • Sammy Morales

    Healthcare Recruiter, St. David’s Healthcare
  • Venus V. Piñeyro de Hoyos

    Sr. Business Intelligence Delivery Manager, General Motors
  • Gissela SantaCruz

    Editorial Writer & Columnist, Austin American-Statesman
  • Karen Mariela Siles

    BOARD CHAIR, Delivery Manager for Security Encryption, IBM Cloud
  • Sandie Taylor

    TREASURER, Communications and Operations Director, Together for Girls
  • José A. Velásquez

    Marketing and Communications Specialist, Austin Independent School District
  • T.C. Waugh

    Chief Executive Officer, WorkWith.TC

El Paso Staff

  • Isis Portillo has been in the communications field since 1955. The El Paso native is an advocate for women and Latinos and has shown that support through her career. Portillo is a University of Texas–El Paso alumna.

    Isis Portillo

    Latinitas El Paso Executive Director
  • Itzel Barraza started as an intern and now manages events, camps, workshops and afterschool clubs. Barraza is an UT-El Paso alumna and graduated with a degree in Anthropology with a minor in Latin American and Border Studies.

    Itzel Barraza

    Latinitas El Paso Program Director
  • Briana Castrejon supervises outreach interns, facilitates workshops and provides outreach around the community. After graduating from UT-El Paso with a degree in Social Work, she was offered a position at Latinitas.

    Briana Castrejon

    Latinitas El Paso Program Assistant
  • Veronica Martinez joined Latinitas in 2016 as a volunteer and in 2017 as an intern. She graduated from University of Texas–El Paso with a degree in Women and Gender Studies and hopes to become a media producer.

    Veronica Martinez

    Latinitas El Paso Content Producer

El Paso Board of Directors

  • Rocio Chacon

    Implementation Specialist, Core IS
  • Sally Cvik

    Controller, JD Auto Corp
  • Ana Haro, M.A.

    Volunteer Coordinator, Make-A-Wish Foundation North Texas
  • The Honorable Michelle P. Morales

    Municipal Court Judge, El Paso
  • Maritza Lopez

    Business Development Program Manager | El Paso First Health Plans
  • Ginger Raya, Ed.D., MHA

    Market Manager, Hospital Corporation of America
  • Diana Renteria

    Branch Manager, Wells Fargo