Who is Latinitas?


Empower all girls to innovate through media and technology.


Create courageous leaders.

Who We Are

Latinitas was founded in Austin, TX in 2002. Latinitas provides media and technology programs for  all girls throughout Central Texas.

Austin Staff

  • Laura Donnelly is the founder/CEO of Latinitas. She has been a journalist, book publicist and documentary filmmaker. She majored in English and minored in Computer Science at Fairleigh Dickinson University in New Jersey.

    Laura Donnelly

    Founder and CEO
  • Sylvia Butanda is the Deputy Director where she manages Latinitas’ programs, partnerships and operations. Originally from Brownsville, TX, she graduated from the University of Texas at Austin with a Bachelor's in Journalism. In 2018, she received the Out of School Time Champion Award from the Learn all the Time Network for her work in empowering girls in Central Texas. She is also a graduate of the 2019 Class of the Greater Austin Hispanic Chamber of Commerce's Hispanic Austin Leadership Program.

    Sylvia Butanda

    Deputy Executive Director
  • With over 20 years of experience in marketing and fundraising, T.C. Waugh is a passionate and energetic team builder. A self-described "professional wingman," he is at his best when he is supporting dynamic leaders, and is currently the Director of Marketing and Development at Latinitas, a social impact organization in Austin, Texas that is creating tomorrow's future female leaders. T.C. learned to sing opera professionally at Boston University and then went on to receive his MBA from the Universidad de Belgrano in Buenos Aires Argentina, where he met his wife. With a long history in Latin America that spans back to his childhood, T.C. is dedicated to bridging cultural divides, most recently tackling the "digital divide" that is separating communities, organizations, and even countries. A career storyteller, he began his career at LatinWorks, an advertising agency that focused on the emerging Latino consumer base in the US, and in 2003 joined a family business that produced high-end personalized jewelry. In 2016, T.C. turned his expertise and energy to the social impact sector, where he has found his new home. Finally, T.C. loves people and their stories, and considers fundraising as a form of matchmaking between people and causes.

    TC Waugh

    Marketing and Development Director
  • Born and raised in Austin, Gabryella is a Program Leader at Latinitas. Gabryella is passionate about Digital Inclusion within the community they serve because they have seen firsthand how technology-based literacy benefits people of all ages. They currently hold a B.A. in Latin American Studies and Sociology from the University of Texas at Austin.

    Gabryella Desporte

    Program Coordinator
  • Rita is a program leader and writes for the Latinitas Magazine. She is a graduate from the The University of Texas at Austin with a Bachelor of Arts in English Literature and Language and Mexican American and Latina/o Studies. Her love and passion for her culture and roots stems from being born and raised in Laredo, Texas. Rita has pet roosters and chickens back in her hometown and hopes to one day become a published author.

    Rita Olivares

    Program Coordinator
  • Karla is responsible for handling Latinitas' digital marketing as well as all things social media. Originally from El Paso, Texas and raised in Juarez, Mexico, she earned her B.A. in Media Advertising and Marketing from UTEP. She loves her pug, Olivia, and listening to true crime podcasts.

    Karla Lugo

    Communications Coordinator
  • Jasmine Juarez

    Program Leader
  • Andrea is an undergraduate student at the University of Texas at Austin majoring in Special Education with a minor in Educational Psychology. She loves working with children and her passion is guiding students to feel confident and successful in their endeavors. She enjoys cooking, making DIY's, and I hopes to one day move to the Northeast to teach in a multilingual school.

    Andrea Morales

    Program Leader

Austin Board of Directors

  • Endrica Galvan Hardwick

    ITIL/CSPO Strategist & Planner, Dell
  • Sammy Morales

    CO-CHAIR, HR Business Partner, AllClear ID
  • Venus V. Piñeyro de Hoyos

    Sr. Manager, Facebook
  • Gissela SantaCruz

    Dir. of Community Engagement & Communications, Austin FC
  • Karen Mariela Siles

    CO-CHAIR, Delivery Manager for Security Encryption, IBM Cloud
  • Sandie Taylor

    TREASURER, Communications and Operations Director, Together for Girls
  • Bianca Perez

    Software Sourcing Buyer – Packaged Software Procurement Team Lead, IBM
  • Marissa Palmer

    IT Security Compliance Analyst III, VRBO part of Expedia Group
  • Jessica Castilleja Dunn

    Associate Attorney at Law Firm of McFerrin & Zayed, PLLC