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Boss Mujeres who inspire us this Nat’l Small Biz Week

posted May 9, 2019 | in College & Career by Latinitas staff

Did you know Latina entrepreneurs are opening businesses at a faster rate than any other demographic? According to Nielson, Latinas account for nearly 40 percent of the population growth and close to 90 percent of entrepreneurial growth. That’s an impressive rate and the economic influence of Latinas does not appear to be slowing down any time soon.

As of 2016, there are just under 1.9 million Latina-owned firms in the United States. Together, these businesses employ 550,400 workers and generate $97 billion in revenue per the State of Women-Owned Businesses Report.

Between 2016 and 2017, the number of Latina-owned firms grew by 137 percent. It’s the highest increase seen in firms owned by women of color. Latinas also account for 46 percent of all Latino-owned companies.

In honor of National Small Business Week, held from May 5-11, we are highlighting a handful of boss mujeres who are living the startup dream and making a positive impact in their community.


The Twins PR

Maritza and Maricela Huerta, owners of The Twins PR firm.

This public relations firm was founded in 2017 by Mexican American twin sisters Maricela and Maritza Huerta. The company’s mission is to change the way people of color are portrayed in the media and increase their representation. These boss mujeres offer media relations, event planning and social media marketing services.

The firm just signed former NASA astronaut Jose Hernandez on as a client. He joins a prestigious roster of clients that include pioneering civic media organization Voto Latino and the Latino Leaders Network.


BRAVA Instruments 

Nathalie Molina Niño. Photo credit:

Founded and led by Nathalie Molina Niño, this investment management firm invests in high-growth, scalable businesses that positively impact the economic wellbeing of women. Molina Niño took her entrepreneurial aspirations to new heights by launching the Center for Women Entrepreneurs at Barnard College of Colombia University. 

The professor authored a book, “LEAPFROG: The New Revolution for Women Entrepreneurs,” published in summer 2018 that challenges the myth that people who want to launch a startup must have wealthy connections who can invest in their idea.


Chaos Makeup

Megan Martinez. Photo credit: Chaos Makeup.

This cosmetics company is based in Selena’s hometown of Corpus Christi, Texas, makes cruelty free products, ships worldwide and handcrafts all products. The best part? It’s headed by Megan Martinez, a Latina who went from homeless to mega-successful entrepreneur.

Celebrities such as Marvel’s The Avengers’ Danai Gurira have proudly worn the shimmery cosmetics line. The products have gone viral as noted by leading beauty brands like Allure and Teen Vogue.


Mija Culture

Model Erika Evro wears Mija Cultura’s merchandise.

JoAnn Elizabeth Alvarez and Karla Dominguez are the forces behind this popular street brand whose mission it is to promote Latino culture and lifestyle in a unique and raw way.

The digital and pop-up street brand features clothes and accessories that reflect the complexity of Latinidad and resonate with Latinos from all generations and backgrounds. The Houston-based Latina entrepreneurs dream of one day owning a storefront.


The Workers Lab

Dr. Carmen Rojas leads The Workers Lab.


Dr. Carmen Rojas is the CEO and founder of The Workers Lab, an Oakland-based organization rooted in investing in innovation and experiments that build power for working people in the 21st century. As a child of Nicaraguan immigrants, Carmen grew up in San Jose, California where she learned firsthand about the allure of opportunities for immigrants and the ‘American Dream’.

Rojas has worked with more than 50 organizations to create real solutions and change for workers. One recent Innovation Fund winner is California Harvesters, Inc., an employee benefits company that connects farm workers to more than 800 growers, high-quality jobs and a supportive ecosystem. This boss mujer led The Workers’ Lab Design Sprint for Social Change team in an experiment to address the prevalent issue that nearly two-thirds of Americans don’t have $1,000 in emergency savings.


Sanchez Mills Law

Bethbiriah Sanchez, co-founder of Sanchez Mills Law in Austin, Texas.

This law firm was co-founded by Bethbiriah Gray Sanchez, a native Austinite. The goal at Sanchez Mills Law is to assist clients who have been injured through no fault of their own, and whose real harms and losses are often disregarded by insurance companies without proper representation. Sanchez Mills Law knows what it takes to stand up to insurance companies to get their clients the monetary recovery they are lawfully owed and assist injured people and their families through all phases of the process, from initial claims, litigation, and if necessary, trial.

Service to the community is another key factor of Sanchez Mills Law where attorneys such as Sanchez volunteer their time to several local nonprofit and provide pro bono legal services.

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