Salwa Yordi

JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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Latinitas Communications Director Attends Community Exchange Engagement Workshop with Fellow

Attending the Community Exchange Engagement workshop hosted by IREX in Washington DC was an empowering experience. From the moment I stepped into the vibrant space, I could feel the energy of collaboration and learning permeating the atmosphere. The workshop brought together a diverse group of individuals passionate about community engagement from various backgrounds and regions….

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