![Flamin’ Hot Lights Up SXSW: A Scorching Premiere and a Fiery Success](https://latinitasmagazine.org/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-3.17.12-PM-e1678992649805.png)
Flamin’ Hot Lights Up SXSW: A Scorching Premiere and a Fiery Success
I first heard of the film Flamin’ Hot through its screenwriter, Linda Yvette Chavez, when I interviewed her this past October. The pitch was simple, yet intentional; an inspiring biopic based on the life of Richard Montañez, the man who created Flamin’ Hot Cheetos. Going into the film, all I knew were the two things…