Puerto Rican pride was in full display Saturday night at Seattle’s Climate Pledge Arena. Rauw Alejandro, the fresh-faced reggaeton singer/songwriter, launched his world tour Cosa Nuestra in the Pacific Northwest on April 5th and gave fans a spectacular production easily comparable to an elaborate vintage-styled Broadway show. With a mob-inspired aesthetic reminiscent of the 1920s and 30s, Alejandro showcased his brand new album, Cosa Nuestra (Our Thing), in sophisticated attire with an urban blend, a perfect mix between his reggaeton roots and latest concept album. Kicking off the show with “Punto 40,” from his last album, Alejandro emerged dressed in an all black fedora hat and trench coat accompanied by a live band and dancers dressed equally stylish and mysterious.
Coinciding with the concept, the show’s storyline touched on themes such as forbidden love, betrayal, and life as a Puerto Rican in New York City. Alejandro went through a mix of musical genres, showcasing his versatile catalog, which included tunes in the styles of pop, electronic dance, R&B, reggaeton, and salsa. Along with the elaborate production, Alejandro incorporated a stage and backdrop similar to a 1920s speakeasy while singing ‘Dejame Entrar,” and later on infused a New York City style backdrop, adding to the mob-themed production.
Many young concert attendees of varied ages were dressed to the tee, as Alejandro’s theme was openly stated online, but confusion also enthused amongst fans as the theme speculation was that of the 1960s when in reality it was more so The Roaring 20s. Nonetheless, those who got the dress code down did not disappoint, as many young women fashioned 1920s-style flapper dresses, perfectly suiting the dark ambiance and mysterious aesthetic, while others were dressed in sequined formal gowns, business casual attire, or club wear. Many Rauw Alejandro look-a-likes were also seen amongst the men and looked eerily similar to the singer. Amongst the sold-out stylish crowd, Alejandro also paid homage to his roots while dancers engaged in a bomba style dance in front of the Puerto Rican flag. In fact, the whole show was very much a tribute to his Puerto Rican heritage mixed in with a nod to his Sicilian roots per the mob theme. Apparently, Alejandro’s great-grandfather was a native of Sicily.
For those contemplating attending the tour, expect no less from the singer who has displayed such creative artistic ability and musical growth these last few years. A musical production, captivating storyline, flashy dance routines, outfit changes, and amazing musical sequences are what fans can expect for the remainder of the tour. As Alejandro’s musical repertoire matures, it will be interesting to see what his next album infuses. Until then, enjoy Cosa Nuestra and his era of vintage sophistication, and take it from local concert attendee Keanna Chavez, who had a blast at the show: “I absolutely loved the Rauw Alejandro concert! From the set design to the storyline, everything felt so well thought out and visually stunning. I danced the entire night with my friends and had such a great time. It was also so fun seeing everyone’s outfits. Overall, such a fun and memorable experience!”
Check out tickets here for future concert dates.
