By Lacey G. Segars

AUSTIN- With Valentine’s Day approaching, stores are flooded with people trying to find the perfect gifts and sweets for their loved ones. In America, February 14 is about gift giving, going on dates and celebrating the people we love. This holiday is celebrated differently around the world.

Keep reading to learn about five Valentine’s Day traditions in Latin American countries!

1. El Dia Del Amor y la Amistad

In some Latin American countries including Mexico and Ecuador, Valentine’s Day is a holiday to celebrate not only romantic relationships, but the love that is shared between family and friends as well. They refer to February 14 as el dia del amor y la amistad or the day of love and friendship.

Photo courtesy of Yahoo News Photos retrieved on February 13, 2020.

2. Old Love Parade

Every year on February 14, there is a large parade in Guatemala City, Guatemala called the Old Love Parade. The parade features the community’s senior citizens riding festive floats through the streets and wearing colorful costumes to celebrate love.


Photo courtesy of Time Magazine retrieved on February 13, 2020.

3. Peruvian Orchids

In Peru, February 14 is considered a public holiday since Carnaval also takes place during the holiday of love. They celebrate this day with large weddings and festivals. They also exchange orchids, a native flower, rather than traditional Valentine’s Day flowers such as roses.

Photo courtesy of retrieved on February 13, 2020.

4. Angelito o Amigo Secreto

A fun Valentine’s Day tradition among children in the Dominican Republic and El Salvador is a small gift exchange similar to Secret Santa. They call this Angelito or Amigo Secreto, the former translates to Little Angel and the latter to Secret Friend.

Photo courtesy of POPSUGAR Latina retrieved on February 13, 2020.

5. Valentine’s Day in September

In Colombia and Bolivia, Valentine’s Day is celebrated in September instead of February. Traditions of gift giving and festivities are similar to other countries, however, Colombia celebrates on September 20 and Bolivia celebrates the following day on September 21.

Photo courtesy of The Malaysian Times retrieved on February 13, 2020.

No matter how or when we celebrate Valentine’s Day, it will always be a day to celebrate love. Make sure to be kind and show love to all of those around you this Friday. El mundo nunca puede tener demasiado amor. ¡Feliz Dia de San Valentin! The world can never have too much love. Happy Valentine’s Day!

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  • My name is Anna Martinez. I am New Mexico born and raised, however, my family is from Chihuahua Mexico. I am a recent graduate of St. Edwards University where I majored in Global Studies and Writing and Rhetoric. I enjoy writing about powerful Latina role models and I enjoy expanding on my learning through Latinitas. I think that by having powerful Latina role models we can change many of the narratives within our community, unite as women, and find power within ourselves. My hope is that my writing inspires young Latinas and incites change within our Latino communities.