South By Southwest has been an Austin staple since its inception in 1987. What started as a simple idea to unite the creatives within one city has grown into a global phenomenon. One that features a full-scale music festival, a Hollywood-worthy film festival, along with conferences, panels, and exhibitions (oh my). SXSW is quite the impressive event, made even more special by the sheer diversity represented both on screen and on stage. This year, solely counting artists that are from Latino and South American countries or create Latin music, SXSW is featuring 82 Latino artists. That is a monumental number, and it spans 16 countries. 17 counting Puerto Rico and the United States separate.
Some of the featured artists are absolutely massive. Take Argentina’s Tiago PZK, a Popstar from Buenos Aires who got over 99 million views on just one of his performances of his song “Sola”. There’s also Mexico’s Oscar Maydon, who specializes in a more traditional sound. As of right now, his collaboration with Natanael Cano “Porte Exberante” has nearly 140 million streams on Spotify. And performing at SXSW on March 14 is Puerto Rican artist Alejo, a big Reggaeton guy with over 6 million Spotify listeners monthly. SXSW also highlights up-and-coming and local talents. This year 12% of the Latino artists are actually based in Texas. This includes Dallas’s very own smooth pop group, Luna Luna.
Here is a full list of every Latino artist performing at SXSW and where they’re from:
DAT GARCIA(Buenos Aires, Argentina) Electronic and Traditional | 6,845 monthly listeners
Magazine & Media Editor, Camila Dejesus has been writing since she was a child and enjoys all forms from creative writing down to narrative analysis. She graduated from Brooklyn College with a bachelor's in Television and Radio Production and works full-time at Latinitas Magazine. In her free time, she loves writing stories, water coloring, or playing songs on her Baritone Ukulele. Now, her greatest passion is finding new topics that will engage and inspire Latinx youth.