Sazón y Tradición: SpoiledLatina’s Latino-Themed Fashion Show Celebrates HHM in Houston

On Tuesday, Oct. 15, the last day of National Hispanic Heritage Month, Marketing Agency SpoiledLatina produced a fashion show for Jack Daniel’s to showcase Latino-owned clothing brands in Houston with the theme of Sazón y Tradición. Everyone was encouraged to dress “Houston Chic” as the event happened at the new Rock’em store in North Houston….

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Author Desiree Zamorano Releases New Novel “Dispossessed” Set Against the Backdrop of 1930’s LA

Photo Credit: Rachael Warecki Recently released this week on Tuesday, September 10th is the brand-new novel titled Dispossessed by Mexican American Author Desiree Zamorano. The novel dives into the history of Mexican Americans in Los Angeles who faced such hardships as deportations, sterilization of Latinas, student protests, and the demolition of Chavez Ravine. History that…

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Honoring Evelyn Cisneros: First Mexican-American Prima Ballerina in The U.S

An icon in the world of ballet, Evelyn Cisneros has long been considered a groundbreaking trailblazer and a great inspiration for women and Latinos everywhere. Dancing since childhood, Cisneros overcame insecurities and pushed through adversities throughout her career leading her to much success and recognition. Considered the first Mexican-American prima ballerina in the United States,…

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Spicing Up Hispanic Heritage Month: ‘Lotería Gen Z’ Infuses Chisme for Extra Flavor

Only four years have passed since Guatemalan-born Creative Director Mike Alfaro ingeniously updated lotería, the so-called “Mexican Bingo” game played in Latin America for centuries. It was late 2018 when Alfaro first released the complete set of Millennial Lotería. But these four years have felt like nothing short of a lifetime. Wearied by a worldwide pandemic,…

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JCPenney Debuts Inspiring Hispanic Heritage Month Collection In San Antonio

This past weekend Latinitas and JCPenney joined forces once again for the official launching of JCPenney’s Hope & Wonder Hispanic Heritage Month Collection in San Antonio. The event took place Saturday morning at the Ingram Park Mall. Latinitas students and family from all over the city were invited to join in on the celebration with…

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JCPenney Launches Their 2023 Hope & Wonder Collection In Partnership with Latinitas

JCPenney launches their 2023 Hope & Wonder Hispanic Heritage Month Collection in partnership with Latinitas, and we have all the details! Since Hispanic Heritage Month begins on September 15th (and is seen through October 15), the collection is expected to hit stores this August, and might even be in your JCPenney by the time you’re…

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