JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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You CAN Sit With Us: The Bonita Project’s ‘Mean Girls’ Themed Mixer Celebrates Latinas

On Thursday, October 3, otherwise known as Mean Girls Day, PR Agency The Bonita Project held their second-annual Bonita Amplifies Mixer celebrating Latina Talent, Content Creators, and students but this time with a Mean Girls twist! Despite the agency’s New York City roots, the event took place in Austin, at the popular Taquero Mucho, a…

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Embracing a New Chapter: Welcome, Gabriela Kane Guardia, Executive Director of Latinitas!

Today Latinitas embarks on a new chapter announcing Gabriela Kane Guardia as the Executive Director of Latinitas! The organization released a letter, written by the Board of Directors, where they go into even more detail, “We are thrilled to share the exciting news that Gabriela Kane Guardia has been appointed as the new Executive Director…

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Neutrogena Teams Up With Latina Sports Fans At Dallas Cowboys Game

On Sunday, November 10th, 2024, Neutrogena teamed up in collaboration with Latina sports fans at AT&T Stadium for the Dallas Cowboys/Philadelphia Eagles matchup. As Latinas continue to make up a significant portion of fan bases across the sports industry, major companies have taken notice and sought to engage in the conversation. Prominent skincare brand Neutrogena…

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Love Knows No Labels: Diving into Diverse YA Rom Coms at the Texas Book Festival

This past weekend the streets surrounding the Texas Capitol were filled to the brim with enthusiastic readers, well-known authors, and long-established news outlets, all determined to celebrate their love and appreciation for the art of literature as the 28th annual Texas Book Festival was underway. Originally founded in 1995 by Former First Lady and Librarian…

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