Glam & Business: Chicago Entrepreneur Yashira Hiraldo Offers Luxury Treatment with Beauty Salon “Glamrūm”

Entrepreneur Yashira Hiraldo is the founder of Glamrūm, a Chicago-based beauty salon with two locations in the Lincoln Park and Lakeview neighborhoods. The luxury salon offers services such as permanent makeup including microblading, and other spa and medical aesthetic treatments such as lash enhancements, waxing, and body treatments. Originally from Puerto Rico, Hiraldo received her…

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SXSW Exclusive Interview: Under Secretary Elizabeth Allen On Music Diplomacy

This past week, Latinitas had the true privilege of being in the presence of Under Secretary for Public Diplomacy, Elizabeth Allen. A true visionary, and inspiring woman working in the US Department of State to make a positive change in the world. Following her inspiring SXSW panel with Latina musician Gina Chavez, Latinitas was able…

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Latina Weightlifter Cinthia Martinez Created Latina Lifters

Originally published on Over the years, strength sports like powerlifting which stems from weightlifting have seen an uptick in participation by women. What is powerlifting? It is where the heaviest weight is used in three different categories: squat, benchpress and deadlift. Fitness experts say the benefits of lifting weights whether in workout or sport for women can…

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