SXSW 2022: Lessons in self-love and taking the first step

By Addy Allred This year’s SXSW was a combination of technology, teaching, training, and tempting sessions. Every evening I scrolled through the next day’s activities and seminars, and I found myself overlapping my schedule with a mixed texture of new music, art, film, experiences, and innovation. It was overwhelming but absolutely electrifying. My first decision…

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Latinitas Upcoming Eco Chica Conference Combines Sustainability and Empowerment

Get ready! On Saturday, April 29th, Latinitas will be hosting a very special and exciting Eco Chica startup conference. As explained on the Eco Chica website, this event will create a space where participants can, “spend the day learning the business skills needed to launch their own sustainable startup or product that identifies and solves…

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Navigating ‘Tales of Teen Discovery’ at the Texas Book Festival

This past weekend the streets surrounding the Texas Capitol were filled to the brim with enthusiastic readers, well-known authors, and long-established news outlets, all determined to celebrate their love and appreciation for the art of literature as the 28th annual Texas Book Festival was underway. Originally founded in 1995 by Former First Lady and Librarian…

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JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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