Adriana Velasco is on a mission to empower all girls one Barbie at a time

Compiled by Anna Martinez Adriana Velasco is using her Mexican background to bring an intersectional lens to Mattel, ensuring that every little girl will one day see themselves in Barbie. Velasco uses her experience to push forward; being a first-generation graduate from Mexico has not slowed her down and will not. She uses her Latinidad…

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Neutrogena Teams Up With Latina Sports Fans At Dallas Cowboys Game

On Sunday, November 10th, 2024, Neutrogena teamed up in collaboration with Latina sports fans at AT&T Stadium for the Dallas Cowboys/Philadelphia Eagles matchup. As Latinas continue to make up a significant portion of fan bases across the sports industry, major companies have taken notice and sought to engage in the conversation. Prominent skincare brand Neutrogena…

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A Candid Conversation with Director Rodrigo Dorfman on His Documentary ‘Bulls & Saints’

The Juárez Family (from left: Flaco, Cecilia, Tacho and Alan) at Cecilia’s 40th birthday party. Credits: Rodrigo Dorfman Intimately capturing an undocumented family living in North Carolina, Bulls and Saints, directed by Rodrigo Dorfman, carves out the Latinx community in the rural South. By following Tacho and Cecilia as they work in the U.S. and…

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JCPenney Launches Hope & Wonder “SOMOS” Collection

Culture. Style. Impact. JCPenney’s Hope & Wonder brand is celebrating Hispanic Heritage Month with the launch of its “SOMOS” (We Are) collection. Designed with bold colors and cultural pride, the line features apparel and accessories that honor identity and community. Best part? 100% of net profits benefit Latinitas! What You’ll Find Explore the Hope & Wonder “SOMOS” collection today and celebrate…

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