Spicing Up Hispanic Heritage Month: ‘Lotería Gen Z’ Infuses Chisme for Extra Flavor

Only four years have passed since Guatemalan-born Creative Director Mike Alfaro ingeniously updated lotería, the so-called “Mexican Bingo” game played in Latin America for centuries. It was late 2018 when Alfaro first released the complete set of Millennial Lotería. But these four years have felt like nothing short of a lifetime. Wearied by a worldwide pandemic,…

Read More

Glam & Business: Chicago Entrepreneur Yashira Hiraldo Offers Luxury Treatment with Beauty Salon “Glamrūm”

Entrepreneur Yashira Hiraldo is the founder of Glamrūm, a Chicago-based beauty salon with two locations in the Lincoln Park and Lakeview neighborhoods. The luxury salon offers services such as permanent makeup including microblading, and other spa and medical aesthetic treatments such as lash enhancements, waxing, and body treatments. Originally from Puerto Rico, Hiraldo received her…

Read More

Latinitas Bus Unveiling: Celebrating Culture Through CapMetro Cares Initiative

Yes, you read that right! This week, CapMetro unveiled a new bus honoring Latinitas by promoting the organization’s story and mission. This was only possible due to CapMetro’s incredible CapMetro Cares Program, which supports “local non-profits by providing the advertising space on our vehicles to raise awareness about causes aligning with our values as an…

Read More

From Migrant Farm Worker to NASA Engineer: Dr. José Hernández Discusses Career & Amazon Prime Original Film “A Million Miles Away”

Dr. José Hernández is one of few Latinos to ever go to space, a dream he had since childhood. He has managed a successful career due to his ambition, hard work, and strong family values despite challenges such as loss, rejection, and life’s uncertainties. Born in California, Hernadez’s family originally hails from La Piedad, Michoacán,…

Read More

The History of Black History Month

If you grew up in the United States, chances are you’re no stranger to Black History Month. The parades and parties, the commercials and commemorations, for many it’s just a fact of life–Every February we celebrate Black History Month! But it wasn’t always like that. Black History Month, at least as we know it now,…

Read More