Latina Weightlifter Cinthia Martinez Created Latina Lifters

Originally published on Over the years, strength sports like powerlifting which stems from weightlifting have seen an uptick in participation by women. What is powerlifting? It is where the heaviest weight is used in three different categories: squat, benchpress and deadlift. Fitness experts say the benefits of lifting weights whether in workout or sport for women can…

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A Day At Startup Chica: Latinitas Entrepreneurial Conference

On April 13, Latinitas hosted their annual one-day-only conference, Startup Chica, at the Austin Community College Highland campus. Throughout the day attendees, students between the ages of nine and fourteen, were inspired to create their own startup. Through various workshops, the students broke into teams. They brainstormed the idea, cost, and execution of their businesses,…

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Sazón y Tradición: SpoiledLatina’s Latino-Themed Fashion Show Celebrates HHM in Houston

On Tuesday, Oct. 15, the last day of National Hispanic Heritage Month, Marketing Agency SpoiledLatina produced a fashion show for Jack Daniel’s to showcase Latino-owned clothing brands in Houston with the theme of Sazón y Tradición. Everyone was encouraged to dress “Houston Chic” as the event happened at the new Rock’em store in North Houston….

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