JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

Read More

Everything You Need To Know About Austin Film Festival with Grace Donaldson

The Austin Film Festival is an 8-day convention that kicks off in October, featuring writing competitions, panel discussions, and even exclusive screenings. Though the Festival may be months away, deadlines for the competitions and early registration are coming up, so in preparation for this exciting event I sat down with Script Director Grace Donaldson to…

Read More

Life as a Latina Rocker

By Raven N. Garza AUSTIN, Texas— I was 11-years-old when I attended my first concert. It was an intense night in the Rio Grande Valley with cover bands that were the Latino versions of AC/DC, Guns n’ Roses and Metallica. Not exactly your typical experience as an elementary kid. Yet there I was: little Raven…

Read More

Latinitas Bus Unveiling: Celebrating Culture Through CapMetro Cares Initiative

Yes, you read that right! This week, CapMetro unveiled a new bus honoring Latinitas by promoting the organization’s story and mission. This was only possible due to CapMetro’s incredible CapMetro Cares Program, which supports “local non-profits by providing the advertising space on our vehicles to raise awareness about causes aligning with our values as an…

Read More

A Letter To The Moon

By Carlota Vásquez Dear Moon, There is a myth that comes from the Arhuaco indigenous people, the natives of the Sierra Nevada de Santa Marta, and so it goes: when the world was created, all its inhabitants, including the Arhuaco tribe, lived in pitch-black darkness. Then one day, one of their women gave birth to…

Read More