JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

Read More

Mitú Praises “FIERCE” Latinitas

Latinitas is humbled to have been featured on Mitu’s FIERCE –  a site that showcases “fierce boss ladies”. Mitu is a digital-first news company devoted to uplifting Latino voices. Their platform is for “the 200%,” as they say, “100% American and 100% Latino”. Earlier this month, Christine Bolaños published an article to the critically-acclaimed site spotlighting…

Read More