JCPenney Launches Hope & Wonder “SOMOS” Collection

Culture. Style. Impact. JCPenney’s Hope & Wonder brand is celebrating Hispanic Heritage Month with the launch of its “SOMOS” (We Are) collection. Designed with bold colors and cultural pride, the line features apparel and accessories that honor identity and community. Best part? 100% of net profits benefit Latinitas! What You’ll Find Explore the Hope & Wonder “SOMOS” collection today and celebrate…

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Navigating ‘Tales of Teen Discovery’ at the Texas Book Festival

This past weekend the streets surrounding the Texas Capitol were filled to the brim with enthusiastic readers, well-known authors, and long-established news outlets, all determined to celebrate their love and appreciation for the art of literature as the 28th annual Texas Book Festival was underway. Originally founded in 1995 by Former First Lady and Librarian…

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Demi Lovato Brings Music, Meaning, and Momentum to Austin This May

On May 24, the spotlight in Austin will shine a little brighter as Demi Lovato takes the stage at the Moody Center, delivering more than just a concert—it’s a cultural moment shaped by music, resilience, and connection. Lovato’s return to the road for the It’s Not That Deep Tour marks a powerful new chapter. Known for her unmistakable voice…

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A Candid Conversation with Director Rodrigo Dorfman on His Documentary ‘Bulls & Saints’

The Juárez Family (from left: Flaco, Cecilia, Tacho and Alan) at Cecilia’s 40th birthday party. Credits: Rodrigo Dorfman Intimately capturing an undocumented family living in North Carolina, Bulls and Saints, directed by Rodrigo Dorfman, carves out the Latinx community in the rural South. By following Tacho and Cecilia as they work in the U.S. and…

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Latinitas Shines At SXSW EDU With Panel On Latina Prosperity

Yesterday, March 6th, Latinitas was invited to record a live taping of our podcast Conversando for SXSW EDU! The episode “Building An Ecosystem for Latina Prosperity” featured three panelists, Stephanie Garcia from the Intercultural Development Research Association, Johanna Moya Fábregas from Con Mi MADRE, and our incredible Executive Director Gabriela Kane Guardia from Latinitas. Supporting…

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