JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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Adriana Velasco is on a mission to empower all girls one Barbie at a time

Compiled by Anna Martinez Adriana Velasco is using her Mexican background to bring an intersectional lens to Mattel, ensuring that every little girl will one day see themselves in Barbie. Velasco uses her experience to push forward; being a first-generation graduate from Mexico has not slowed her down and will not. She uses her Latinidad…

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The 27th Annual Cine Las Americas Kicks Off With Star-Studded Red Carpet

Yesterday evening, AFS Cinema was aglow as cinephiles and celebrities made their way into the 27th Annual Cine Las Americas International Film Festival. The Fest kicked off with an impressive red carpet event, featuring filmmakers, musicians, and actors who were all here to celebrate a weekend of Latino and Indigenous films thrown by the non-profit,…

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You CAN Sit With Us: The Bonita Project’s ‘Mean Girls’ Themed Mixer Celebrates Latinas

On Thursday, October 3, otherwise known as Mean Girls Day, PR Agency The Bonita Project held their second-annual Bonita Amplifies Mixer celebrating Latina Talent, Content Creators, and students but this time with a Mean Girls twist! Despite the agency’s New York City roots, the event took place in Austin, at the popular Taquero Mucho, a…

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