Latina Weightlifter Cinthia Martinez Created Latina Lifters

Originally published on Over the years, strength sports like powerlifting which stems from weightlifting have seen an uptick in participation by women. What is powerlifting? It is where the heaviest weight is used in three different categories: squat, benchpress and deadlift. Fitness experts say the benefits of lifting weights whether in workout or sport for women can…

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JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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Andrea Navedo’s Memoir “Our Otherness Is Our Strength” Offers Advice With A Bronx Twist

With her stylish outfits, golden heart, and trademark Nuyorican sass, Andrea Navedo’s charm was palpable from the moment she graced the screen as Xiomara Villanueva in the CW’s hit show Jane The Virgin. For years, as I made my way through college, my mom and I would huddle around the TV in our cramped Brooklyn…

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