JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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You CAN Sit With Us: The Bonita Project’s ‘Mean Girls’ Themed Mixer Celebrates Latinas

On Thursday, October 3, otherwise known as Mean Girls Day, PR Agency The Bonita Project held their second-annual Bonita Amplifies Mixer celebrating Latina Talent, Content Creators, and students but this time with a Mean Girls twist! Despite the agency’s New York City roots, the event took place in Austin, at the popular Taquero Mucho, a…

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