JCPenney and Latinitas are celebrating their now years-long partnership with a fashion show, and Latinitas Magazine has all the info. On Saturday, August 17th JCPenney and Latinitas will be hosting the Culture is Strength Fashion Show to promote JCPenney’s Hope & Wonder Hispanic Heritage Month collection that will be coming out later this fall in…
This week, Latinitas will be celebrating its twentieth anniversary at the Latinitas Purple Party for Chica Power Gala. As part of the annual fundraiser, Latinitas chooses six courageous female leaders to honor. The women who were chosen all have incredible stories and immense achievements, but what truly sets them apart is the passion they each…
AUSTIN, Tx.—Latinitas’ fourth Media Chica cohort hopped on a Zoom call and recorded a podcast! With over 1.5 million podcasts to listen and choose from, the chicas learned how to target a podcast towards their ideal audience. The Media Chica Certification Program is a six-week course designed to train high school girls to become digital…
This article was written as part of Latinitas Magazine Workshop, find out more information here. As a Mexican girlie, I have to say that one of the biggest culture shocks was the food. I remember walking to the school cafeteria and being confused about the food; it looked so different from what I was used…
If you live in Austin, you may have noticed that Pride’s been weirdly absent the past few years, and this isn’t without reason. Thanks to COVID-19 and its ongoing impact, Austin hadn’t held an official Pride since 2019. However, after two long years, Austin Pride finally came back in full swing over the weekend! While…
By Dana Garibaldi MCALLEN, Tx.—Though this year has been full of many twists and turns, the Latinx community remains strong. It is providing a significant contribution to the economy. According to an article by Nielsen, Latinx consumers currently yield $1.5 trillion in annual buying power, and Latina-majority businesses have seen at least 87% growth over…
I had the pleasure of speaking with Annette Chavez Macias, author of “Big Chicas Don’t Cry,” a novel about four Mexican-American cousins in Southern California who navigate the trials and tribulations of being a Latina woman in the United States. For reference, I was able to read “Big Chicas Don’t Cry” in October and wrote…
Last Tuesday I surprised my mom with two tickets to Broadway’s The Book of Mormon, as its current nationwide tour stopped at Austin’s Bass Concert Hall. We were both more than excited for the opportunity to enter the world of satirical comedy and quick-witted jokes. In complete honesty, though I am a theater girlie at…
Coming off the heels of dominating her first-ever solo set at ACL, local R&B Latina artist Grace Sorensen has released her latest music video, and it’s amazing. The single, “Madness, Madness” is a self-proclaimed “poetic baddie anthem” that celebrates individuality. The music video, which includes dancers from Sorensen’s Mother’s local dance studio The Dance Academy…
