Review: Rauw Alejandro Launches World Tour in Seattle, WA

Puerto Rican pride was in full display Saturday night at Seattle’s Climate Pledge Arena. Rauw Alejandro, the fresh-faced reggaeton singer/songwriter, launched his world tour Cosa Nuestra in the Pacific Northwest on April 5th and gave fans a spectacular production easily comparable to an elaborate vintage-styled Broadway show. With a mob-inspired aesthetic reminiscent of the 1920s…

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Embracing a New Chapter: Welcome, Gabriela Kane Guardia, Executive Director of Latinitas!

Today Latinitas embarks on a new chapter announcing Gabriela Kane Guardia as the Executive Director of Latinitas! The organization released a letter, written by the Board of Directors, where they go into even more detail, “We are thrilled to share the exciting news that Gabriela Kane Guardia has been appointed as the new Executive Director…

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Women’s History Month Interview: Dr. Maria Montero Works Towards Ending Women’s Blindness

This Women’s History Month we interviewed Dr. Maria Montero, a Latina working towards ending blindness for women. Dr. Montero is an ophthalmologist and surgeon for Orbis’ Flying Eye Hospital, an aircraft that travels the world to prevent blindness. Blindness is a gendered issue, with 112 million more women than men living with vision loss, including…

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JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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JCPenney Launches Hope & Wonder “SOMOS” Collection

Culture. Style. Impact. JCPenney’s Hope & Wonder brand is celebrating Hispanic Heritage Month with the launch of its “SOMOS” (We Are) collection. Designed with bold colors and cultural pride, the line features apparel and accessories that honor identity and community. Best part? 100% of net profits benefit Latinitas! What You’ll Find Explore the Hope & Wonder “SOMOS” collection today and celebrate…

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