JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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Latinitas Bus Unveiling: Celebrating Culture Through CapMetro Cares Initiative

Yes, you read that right! This week, CapMetro unveiled a new bus honoring Latinitas by promoting the organization’s story and mission. This was only possible due to CapMetro’s incredible CapMetro Cares Program, which supports “local non-profits by providing the advertising space on our vehicles to raise awareness about causes aligning with our values as an…

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Love Knows No Labels: Diving into Diverse YA Rom Coms at the Texas Book Festival

This past weekend the streets surrounding the Texas Capitol were filled to the brim with enthusiastic readers, well-known authors, and long-established news outlets, all determined to celebrate their love and appreciation for the art of literature as the 28th annual Texas Book Festival was underway. Originally founded in 1995 by Former First Lady and Librarian…

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