JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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All Your Fears, My Fear

By Jessica Enriquez I’m afraid of You You, and the man who lingers in the highway the hands that reach to tear, scrape  skin and flesh  with nails like claws  not buds sprouting from the grass barely wet in morning rain    I’m afraid of You You, and the worms that climb the bed their…

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Spicing Up Hispanic Heritage Month: ‘Lotería Gen Z’ Infuses Chisme for Extra Flavor

Only four years have passed since Guatemalan-born Creative Director Mike Alfaro ingeniously updated lotería, the so-called “Mexican Bingo” game played in Latin America for centuries. It was late 2018 when Alfaro first released the complete set of Millennial Lotería. But these four years have felt like nothing short of a lifetime. Wearied by a worldwide pandemic,…

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