Nessy’s Kustoms: Latina Entrepreneur Dez Ferrell Makes Major Impact on Autobody Industry

Business owner Dez Ferrell is making a name for herself due to her work in the autobody industry where she owns a custom automotive restoration shop called Nessy’s Kustoms in Glendale, Arizona. An uncommon occupation for women in the automotive industry, Ferrell is challenging work norms for women which makes her entrepreneurial journey all the…

Read More

JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

Read More