Adriana Velasco is on a mission to empower all girls one Barbie at a time

Compiled by Anna Martinez Adriana Velasco is using her Mexican background to bring an intersectional lens to Mattel, ensuring that every little girl will one day see themselves in Barbie. Velasco uses her experience to push forward; being a first-generation graduate from Mexico has not slowed her down and will not. She uses her Latinidad…

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Latinitas Announces New Mission–What It Means For The Organization

On the cusp of a new year, Latinitas has debuted a new mission that beautifully reflects the organization’s growth and direction. The new mission statement is “To empower girls and their communities through culturally relevant education” and touches on the key aspects that set Latinitas apart; their culture, and curriculum which go beyond helping their…

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JCPenney Launches Hope & Wonder “SOMOS” Collection

Culture. Style. Impact. JCPenney’s Hope & Wonder brand is celebrating Hispanic Heritage Month with the launch of its “SOMOS” (We Are) collection. Designed with bold colors and cultural pride, the line features apparel and accessories that honor identity and community. Best part? 100% of net profits benefit Latinitas! What You’ll Find Explore the Hope & Wonder “SOMOS” collection today and celebrate…

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How Tina Rodriguez uses Barbie doll to empower Latinas and squash stereotypes

By Anna Martinez When we hear Barbie, we often think of a blonde blue-eyed model. Latina Tina Rodriguez is working to change that stereotype and showcase Barbie’s diversity. Rodriguez, Associate Prepack Manager for Barbie and Girl Brands at Mattel Inc., understands that being a Latina who works within her community is extremely important. Outside of…

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