JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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Q&A With Dr. Ellen Ochoa: First Latina in Space, NASA Leader, Inventor, Musician & Advocate

One of the most inspiring Latinas in the history of the United States, NASA Leader Ellen Ochoa has amassed a highly accomplished career as an astronaut, engineer, director, musician, patent inventor, and educational advocate. She has a Bachelor’s Degree in Physics from the University of San Diego and a Master of Science and Doctorate in…

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Founder of Chicano Hollywood Johnny Murillo Discusses Emerging Platform & Upcoming “Elevate” Conference in LA

Based out of Los Angeles, California, Chicano Hollywood is a platform that promotes and advocates for Chicanos and Latinos in all walks of the entertainment industry. Founded by Johnny Murillo, Chicano Hollywood has been groundbreaking and has gained a large following on social media since its inception and has gained a large interest from Latino…

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Glam & Business: Chicago Entrepreneur Yashira Hiraldo Offers Luxury Treatment with Beauty Salon “Glamrūm”

Entrepreneur Yashira Hiraldo is the founder of Glamrūm, a Chicago-based beauty salon with two locations in the Lincoln Park and Lakeview neighborhoods. The luxury salon offers services such as permanent makeup including microblading, and other spa and medical aesthetic treatments such as lash enhancements, waxing, and body treatments. Originally from Puerto Rico, Hiraldo received her…

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