JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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Former Miss Colombia & Miss Universe Launches Skincare Line

AUSTIN, Tx.— Paulina Vega Dieppa, former Miss Colombia (2013) and Miss Universe (2014), is no stranger to sharing her enthusiasm for life via her 5.6 million Instagram followers. From showcasing life at the beach, her exercise routines and her time hosting “A Otro Nivel,” a singing reality competition, Vega is now venturing into new horizons…

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Miss San Antonio USA Lillian Perez On Overcoming Adversity & Prepping for Miss Texas USA

Recently crowned Miss San Antonio USA, 22-year-old Lillian Perez is grateful for her accomplishments, and her ability to overcome adversity which has only driven her ambition, confidence, and success. Reflecting on her recent win, Perez is also excited to share her thoughts on the competition and what came to mind as she was announced the…

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SXSW: Where Innovation, Culture, and the Future Converge

Every March, Austin, Texas becomes the center of the creative universe as South by Southwest (SXSW) brings together innovators, artists, filmmakers, musicians, entrepreneurs, and change‑makers from around the world. What began as a small music festival has evolved into a global platform that explores the ideas shaping our future—across technology, film, music, education, business, and…

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