JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

Read More

Review: Rauw Alejandro Launches World Tour in Seattle, WA

Puerto Rican pride was in full display Saturday night at Seattle’s Climate Pledge Arena. Rauw Alejandro, the fresh-faced reggaeton singer/songwriter, launched his world tour Cosa Nuestra in the Pacific Northwest on April 5th and gave fans a spectacular production easily comparable to an elaborate vintage-styled Broadway show. With a mob-inspired aesthetic reminiscent of the 1920s…

Read More