JCPenney Launches Hope & Wonder “SOMOS” Collection

Culture. Style. Impact. JCPenney’s Hope & Wonder brand is celebrating Hispanic Heritage Month with the launch of its “SOMOS” (We Are) collection. Designed with bold colors and cultural pride, the line features apparel and accessories that honor identity and community. Best part? 100% of net profits benefit Latinitas! What You’ll Find Explore the Hope & Wonder “SOMOS” collection today and celebrate…

Read More

A Day At Startup Chica: Latinitas Entrepreneurial Conference

On April 13, Latinitas hosted their annual one-day-only conference, Startup Chica, at the Austin Community College Highland campus. Throughout the day attendees, students between the ages of nine and fourteen, were inspired to create their own startup. Through various workshops, the students broke into teams. They brainstormed the idea, cost, and execution of their businesses,…

Read More