JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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SXSW Exclusive Interview: Under Secretary Elizabeth Allen On Music Diplomacy

This past week, Latinitas had the true privilege of being in the presence of Under Secretary for Public Diplomacy, Elizabeth Allen. A true visionary, and inspiring woman working in the US Department of State to make a positive change in the world. Following her inspiring SXSW panel with Latina musician Gina Chavez, Latinitas was able…

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Author Desiree Zamorano Releases New Novel “Dispossessed” Set Against the Backdrop of 1930’s LA

Photo Credit: Rachael Warecki Recently released this week on Tuesday, September 10th, is the brand-new novel titled Dispossessed by Mexican American Author Desiree Zamorano. The novel dives into the history of Mexican Americans in Los Angeles who faced such hardships as deportations, sterilization of Latinas, student protests, and the demolition of Chavez Ravine. History that…

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