JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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Austin City Limits 2025: A Lineup That Defines the Sound of Now

Every fall, Austin City Limits (ACL) Festival transforms Zilker Park into the ultimate music destination — and 2025 is shaping up to be one of its most diverse, star-powered editions yet. Across two weekends, October 3–5 and October 10–12, fans will experience everything from global pop sensations to indie icons and electronic powerhouses. Headliners That…

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Meet Saucy Lips the Hispanic, women-founded business that launched in Whole Foods

When Natalia and Jess Jr. Dalton-Salazar moved to the U.S. from the Yucatán Peninsula in 2010 to attend college, they needed money for tuition. So, when their parents Jess Sr. and Gabriela moved to Arizona in 2011, Gabriela started selling homemade sauces and marinades at their local farmer’s market to support Natalia and Jess Jr….

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She Grew Wings

By Jessica Enriquez They met while they were both working at a plastic bag factory in Mexico City. He was 23. She had just turned 18. Ana was everything he was not: disciplined, level-headed, and serious. She came from a poor family that lived on the narrow avenue leading to Plaza de Los Martes. She…

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Latina Weightlifter Cinthia Martinez Created Latina Lifters

Originally published on Over the years, strength sports like powerlifting which stems from weightlifting have seen an uptick in participation by women. What is powerlifting? It is where the heaviest weight is used in three different categories: squat, benchpress and deadlift. Fitness experts say the benefits of lifting weights whether in workout or sport for women can…

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